Phyto phytocolor protecting shampoo for color-treated… This shampoo contains a mild cleansing that gently cleanses hair while preserving color and shine. Its gel texture works up into a delicate soft lather that reveals and protects color. A high concentration of Hibiscus flowers, Tara tannins, and Sunflower sprouts extracts stops oxidation in hair color and gently smoothes the hair scales. Gently cleanses without stripping. Protects color and revives its radiance. Leaves hair soft and vibrant. Hair is enveloped in a delicious, subtle scent. Vegan, Sulfate-free, parabeen-free, silicon-free, gluten-free. Active ingredients… Tara tannins and Sunflower sprouts extract: This duo of active ingredients provide an exceptional protective action. A powerful antioxidant that limits the deterioration of pigments prevents copper molecules present in some water from adhering onto the fiber and protects color from fading and oxidizing. Hibiscus extraction: With its highly organic acid content, its extract neutralizes the alkalinity of color treatments and gently smoothes the scales of the fiber to make hair shine. Its high mucilage content also gives its hydrating and emollient properties. Benefits and results… This sulfate-free shampoo provides a gentle cleanse that protects color and revives the shine for color-treated and highlighted color. Hair is clean and soft, color is protected and revived. Hair is enveloped in a delicious, subtle scent. How to apply… Rub between the hands to create a rich, creamy lather. Apply, then massage the scalp. Rinse well. Reapply the shampoo to enhance the effectiveness of the active ingredients. Concentrated formula: a little goes a long way! May be used up to 3x a week.