Chloé Naturelle Eau de Parfum 50ml, a new modern woody rose

Chloé Naturelle Eau de Parfum 50ml is a reflection of nature and freedom. Simple and timeless it was created together with perfumer Michel Almairac in a more sustainable and environmentally friendly way. Since it has a vegan formula as well as a fragrance of 100% natural origin.

Its character is a modern reinterpretation of the iconic fragrance that now adopts floral, velvety, and sensual contours.

The Notes

Enchanting all the senses, this composition is infused with rich notes that perfectly transpire the delicacy of flowers while enhancing the feminine spirit extolled by the brand. In other words, romantic, confident as well as distinctive elegance. Therefore, the woman who uses this care will immerse herself in a sensory experience without ever going unnoticed.

To that end, it consists of romantic floral notes that gain powerful contours mainly due to the following components:

• The top notes open the perfume with the precious fresh Cedrat Essence and Cassis Bourgeon Absolute.
• In turn, the heart of this fragrance is explored by the emblematic Rose together with Neroli in a velvety bouquet. At the same time, the vivid buds of black currant are felt.
• Finally, the bottom notes have soft and sunny Mimosa Absolute. As well as the sensual floral spirit of the Cedar notes that possess an unmatched woody signature.

This perfume features the exclusive pleated glass bottle with a pastel blue ribbon delicately hand-tied. Also, to have a less environmental impact, both are made from reclaimed materials.

The innovation behind “Naturelle”

The new Eau de Parfum by Chloé expresses the brand’s desire to reconnect in a pure and simple way with nature. It, therefore, represents a feat of composition, since this desire and demand for naturalness implies a narrow palette of possible ingredients to be used in the perfume formulation.

Chloé Eau de Parfum Naturelle is vegan and formulated with 100% naturally sourced ingredients. Even the alcohol used in the fragrance has its origin in nature. In addition, this fragrance contains no filters or artificial colors, only high-quality and carefully selected materials.

But it’s not just the perfume composition that goes through this reinvention process. The iconic “pleated” glass bottle is redesigned to have a lower environmental impact. So, 25% of its glass comes from recovered sources. As well as the elegant and striking “signature” ribbon, which is now made from 100% recycled polyester. And finally, and perhaps the most obvious change, the paper box. The brand abandons the luxurious box, and for sustainability reasons, designs a new packaging with 40% recycled cardboard, simpler and lighter. Thus spending fewer resources.

Thus, Chloé’s famous “woody rose” blooms again in Chloé Perfume Naturelle, the latest addition to the Signature collection.

Chloé Naturelle Beauty Tips

Floral-scented perfume is suitable for daily use.

First, create a cloud of perfume with the Eau de Parfum Naturelle and swipe through it. Then follow your heart and on the areas where you feel your heart beating, such as your wrists, neck, and décolleté, spray a little more of this fragrance.

Discover other Chloé cult products here.